OPTIMIZE NUTRITION CASE STUDY
OPTIMIZE NUTRITION CASE STUDY
CHALLENGES
- The challenge was to drive new customers by leveraging local SEO to target regional audiences
- Remodeling the site structure so that Google can index it.
- Website ranking on highly competitive keywords related to health fitness and health supplements.
- Brand Awareness through a strong presence on Social Media platforms like Facebook, Instagram, and Twitter.
- To drive more sales of products through various PPC and Social Media ad campaigns.
- To create an insight-driven campaign that the core audience can relate to.
Strategy & Implementation
Extensive keyword research was at the core of the digital marketing strategy we implemented. The organic search ecosystem is complex and it was essential to find the right audience. Our skilled and experienced SEO team has identified the most relevant keywords that the visitors will use to search for health supplements.
We started with a competitor analysis to see how the competition leveraged optimize nutrition to acquire more customers.
After that, we identified 150 + highly competitive keywords.
Next, we examine the Canadian audiences' customer journey and search behavior. To create content according to their needs.
Newly created local web pages optimized to drive relevant traffic
Started social media posting on Facebook, Twitter, and Instagram to spread public awareness.
Result-driven backlinks from relevant, high-traffic local websites.
Campaigns were set up to drive more sales and conversions. We run several successful Facebook ads like Product catalog ads, website visit ads, etc for conversion. Google ad campaigns include google shopping ads, and Google display ads to generate more sales and revenue.
RESULT
We work on several SEO strategies. Over a period of continuous on-page and off-page SEO activities, we saw huge improvements in the number of visitors which helps to boost sales and revenue to a large extent.
Building the brand through multiple Facebook and PPC ad campaigns.
In the beginning of 3 months from 1 January 2021 to March 2021
We generate total revenue of 55,766.86
200%increase in monthly users visiting the site from paid social.